Case Studies

Campaigns that prove pizza box advertising works — at scale.

01

ABC Television Network

The Middle

150,000 4-color Pre-Print pizza boxes, with attached coupons distributed in NYC and LA, over a one month period.

NYCLA
02

NBC Television Network

Outsourced

150,000 4-color Pre-Print pizza boxes with attached DVDs distributed in NYC, LA, and Philadelphia.

NYCLAPhiladelphia
03

TBS

Glory Daze

375,000 4-color Pre-Print pizza boxes with attached DVDs distributed in Chicago, Philadelphia, Boston, and Atlanta.

ChicagoPhiladelphiaBostonAtlanta
04

ABC — The Last Man Standing

Season Promotion

Total distribution: 150,000 4-color pre-print pizza boxes. 75,000 distributed in New York City and 75,000 distributed in Los Angeles.

NYCLA
05

VH1

Mob Wives

Total distribution: 725,000 4-color pre-print pizza boxes in 11 markets.

11 Markets Nationally
06

History Channel

Full Metal Jousting

Total distribution: 300,000 4-color pre-print branded 22oz fountain cup/lid/straws. 150,000 distributed in NYC and 150,000 distributed in LA.

NYCLA
07

Tripadvisor.com

Campus & Zip-Code Campaign

Total distribution: 100,000 4-color pre-print glossy generic Flyer pizza boxes. The campaign focused on reaching specific college campuses and was zip code specific.

College Campuses
08

Wells Fargo

Florida Market Campaign

Total distribution: 400,000 2-color direct print pizza boxes. 150,000 distributed in Miami, 150,000 distributed in Ft. Myers, and 100,000 distributed in West Palm Beach.

MiamiFt. MyersWest Palm Beach
09

Mid-Continent Communications

Midwest Region Campaign

Total distribution: 152,000 4-color pre-print pizza boxes. Distribution was across specific cities in South Dakota, North Dakota, and Minnesota.

South DakotaNorth DakotaMinnesota
10

T-Mobile

3-Market National Push

Total distribution: 877,500 4-color pre-print glossy generic Flyer pizza boxes. 447,500 distributed in NYC, 202,500 distributed in Chicago, and 227,500 distributed in Philly.

NYCChicagoPhiladelphia

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